Wednesday, June 02, 2004

Online Retailers Make A Profit, Cut Marketing Costs

Online retailers as a group turned a profit for the first time last year as sales shot up 51% from the year before, according to a Forrester Research study, sponsored by the online trade group Shop.org. Collectively, the 150 retailers surveyed raised their operating margins to 21%. They achieved profitability by slashing average marketing costs per order to $2 in 2003 from $10 the year before.

Source: Information Week